Internet marketing activities are generally focused on three goals:
WSI’s internet marketing system consists of 5 key components:
The core principle of an internet marketing system is to build targeted traffic, driving interested customers to your website and converting that interest into increased business. To get the best return on your investment, it is advised that you use several of these techniques in conjunction with each other.
| 1 in every 28 page views on the Web is a search results page (3.5% of all page views) | |
| Online buyers are shifting a greater share of their total purchases from stores to the Web in search of more convenience, broader product selection and cost savings. | |
|
|
| DEMOGRAPHIC OF INTERNET USERS Faceboook Serves 6 million Pages per Minute 1.73 Billion Internet users worldwide 90 Trillion Emails Sent in 2009 81% of Emails were Spam 126 Million Blogs on the Internet 27.3 Million Tweets Per Day 4 Billion photos hosted by Flickr 182 Videos watched on average per month (per user) |
|
Google focuses in 3 major areas: 1) Search 2) Ads 3) Apps. |